As India celebrates Independence Day, we would like to dedicate this special day to India’s Oil: Mustard Oil! Watch this delightful video where BomanIrani talks with pride about venerating Mustard Oil as India’s Oil.
All over the world, there are very few countries have their own traditional cooking oils which they have used for centuries. For instance, the Mediterranean countries have olive oil. The other oils you see these days – the Americans with their soya bean oil and the Malaysians with their palm oil – are comparatively recent developments.
That’s why we need to treat Mustard Oil with pride and respect. Mustard Oil is known to have been around for thousands of years – indeed it is India’s gift to the world. The ancient Romans, Gauls and Egyptians all discovered mustard and mustard oil through contact with India.
And what an amazing gift it is from a health perspective! The world and the international medical fraternity sat up and took notice when a study published by the Harvard School of Public Health found that switching to Mustard Oil as a dietary choice reduced the risk of Coronary Artery Disease by more than 70 percent. In a global scenario where heart disease has emerged as one of the largest killers according to the World Health Organisation, mustard oil is proud to be part of the solution.
As Boman says in this video, we should be proud to be “the Flag-bearers for Mustard Oil”. And that is why on Independence Day, we are saluting India’s Oil.
Here’s a lip-smacking recipe that brings the humble potato alive with the tangy spice and aroma of Mustard Oil.
Here’s a lip-smacking recipe that brings the humble potato alive with the tangy spice and aroma of Mustard Oil.In fact, this is a traditional and homely delicacy that is popular in Bengal, Bihar, Uttar Pradesh and many other parts of India. And it’s so simple – anyone can make it… in a jiffy.
The ingredients you will need are:
• Potatoes: 4, boiled, peeled and chopped
• Tomatoes: 3, chopped
• Water: 1 cup
• Mustard seeds: 2 teaspoons, ground
• Turmeric powder: half teaspoon
• Red chilli powder: 1 teaspoon
• Garlic: 5 cloves, crushed
• Mustard Oil: 2 tablespoons
• Salt to taste
Start by heating the Mustard Oil in a pan; heat till the oil reaches its smoking point. Add the garlic and stir gently till this mixture takes on a rich golden look. Now add the ground mustard seeds and set the heat to Low. In a little while a rich aroma will rise and fill your kitchen. Ah! That’s the magic of Mustard Oil!
Add the tomatoes, red chilli powder, turmeric powder and salt and cover the pan. Cook on Medium heat for around five minutes. Then add the chopped potatoes stirring gently. Cover the pan and cook on Medium heat for 6 to 7 minutes. Occasionally uncover the pan and stir.
Now add the water and bring the mixture to a boil – then let it simmer for 15 minutes while stirring occasionally. Finally, let it stand for 15 minutes with the pan covered.
Serve it immediately; it’s best eaten while it’s hot and steaming. You can have it with rice or rotis… it doesn’t really matter. It tastes great whichever way you may choose to have it. Enjoy!
A synergistic relationship between a brand and its brand ambassador is a key ingredient for the success of the brand communication. For many years now, P Mark Mustard Oil and Boman Irani have shared such a relationship. Indeed, over the years Boman has become the face of the brand, speaking passionately to consumers on its behalf. Across television screens, press ads, online ads, retail signage and posters, Boman is right there – looming larger than life – evangelizing the cause of mustard oil and highlighting the key strengths of P Mark Mustard Oil.
What really underlines the bond between Boman and Brand P Mark is the set of stark similarities that exemplify each persona.
Boman plays many roles simultaneously – and with aplomb. For instance, right now he’s part of Karan Johar’s Drive; he is essaying the role of Nobel Laureate Kailash Satyarthi in Jhalki; he’s playing a scientist in Parmanu – The Story of Pokhran; he’s in the Sanjay Dutt biopic being directed by Raju Hirani; he is playing himself in a movie called Crazy Hum; he is part of the cast for a yet-to-be-named Telugu movie; and till recently, he was combining all this with regular appearances as a judge on the popular children’s talent television reality show: Sabse Bada Kalakar. Phew!
Likewise, P Mark Mustard Oil too has played many roles for more than eighty years. It is a much-loved mustard oil brand, trusted for its quality and purity; it is the secret ingredient in the pickle recipes of grandmothers across generations; it is part of the natural home remedies made by loving mothers; it is the oil one turns to for a soothing, rejuvenating, pain relieving massage; it is a hair care and skincare secret passed on from mother to daughter for generations. So many roles!
That’s why this brand-brand ambassador relationship has worked so well. Boman Irani and P Mark Mustard Oil are perfectly matched – one is every bit as versatile as the other. Perfect synergy!
Action heroes and superheroes are found mainly on movie and television screens. Right? Well, there’s one super-strong action hero who can be found in millions of kitchens and larders around the country.
For everyday consumers cooking in their kitchens all across India, the expectations from cooking oil are very basic to the point of being oversimplified. They look for an oil that does the job it was meant to do – cook the food.
But imagine an oil that can singlehandedly fight off millions of nasty pathogens and microorganisms that spoil your food and lead to a whole lot of health problems! Yes, such a superhero does exist among oils – and the name is: Mustard Oil.
A study published in the Journal of Food Protection indicates that with its powerful antibacterial and antifungal properties, Mustard Oil can target a host of pathogens and microorganisms that cause diseases like E Coli, Salmonella, Staph, Listeria and enteric disorders. So many dastardly villains knocked out by a single superhero: Mustard Oil!
So where does our superhero draw its strength from? Mustard Oil contains Glucosinolates – natural plant chemicals that form active compounds called indoles, nitriles, thiocyanates and isothiocyanates. All these have strong anti-carcinogenic properties. Interestingly, these Glucosinolates give mustard oil its characteristic pungent flavour.
So who would you like to have in your kitchen? Just an ordinary cooking oil… or a superhero called Mustard Oil?
For any brand, it is wonderful to have an active brand ambassador who is constantly on the move and doing interesting things. It keeps the brand in the limelight.
That’s why all of us at P Mark Mustard Oil have been delighted and amazed during the last few months by the energy and passion with which our brand ambassador Boman Irani has been shooting at multiple locations for multiple films. There’s Karan Johar’s franchise film Drive being directed by Tarun Mansukhani; then there’s Parmanu – The Story of Pokhran with John Abraham; and there’s Jhalki where Boman plays eminent child rights activist and Nobel Laureate Kailash Satyarthi.
And just when you thought Boman must be having his hands full with these three films there’s news that he has signed on for a new film and will start shooting in New York very soon.
The movie is called Crazy Hum and it stars Boman Irani as… Boman Irani! It also has Karan Johar playing himself and Sonakshi Sinha as herself. The film is based on an international film awards event and has a host of other actors playing themselves.
Can you imagine how frenetic Boman’s shooting schedules must be right now? He’s shuttling between Mumbai, Delhi, Manali, Mirzapur and New York! No wonder he’s one of India’s leading character acting specialists – his talent is matched only by his zest and his indefatigable spirit.
On a lighter note, for this new role Boman Irani won’t have to come up with new quirks and wigs and costumes… he just has to act naturally and be himself!
A few days ago, one of the posts on this blog explored the question of “Which is the best edible oil?” The answer that resonated from various quarters was: Mustard Oil – and this was based on the extensive health benefits and heart-friendly attributes of mustard oil, duly ratified by research. In today’s post we specifically look at what doctors are saying.
The last decade has seen a sea change in attitudes to Mustard Oil. Some people used to think mustard oil was fuddy-duddy, old-fashioned and mundane. They were completely wrong!
In a recent newspaper article, a nutritionist at Columbia Asia Hospital summed it up very succinctly. She pointed out: “A heart-friendly oil should be cholesterol-free and trans-fat-free, low in saturated fat, high in monounsaturated and polyunsaturated fat, and should have an ideal N6 to N3 ratio as well as a high smoking point. Mustard oil meets all these criteria.”
The nutritionist’s statement gives you not one but seven reasons that make mustard oil the best edible oil. Just imagine – an edible oil with antioxidant, antimicrobial, antibacterial, antifungal and anti-inflammatory properties. No other oil can give you this health-packed array of benefits!
But this rediscovery of mustard oil began several years ago. In fact, long before this chorus of “Mustard Oil is the best”
started gaining ground it was eminent cardiologist Dr S. C. Manchanda who had taken a decisive stand on mustard oil. He believes it is the ultimate edible oil for the Indian heart. In fact, his advice to patients for ensuring heart health is simple: Quit smoking; take up Yoga; and switch to Mustard Oil as your primary cooking medium.
Doctor’s orders… and also, some excellent advice for health-conscious people!
Cut to flashback! Let us go back in time… and gain some unique insights into how Boman Irani’s training in acting began at the age of 12.
A lot of the credit goes to Boman’s mother. She encouraged him to take an active interest in cinema as an art form. Just opposite their home there was a movie theatre called Alexander Cinema. Boman’s mother asked him to go to Alexander and watch a movie every day. Young Boman was a little confused. He asked his mother why he should go back and watch a movie that he had seen only the day before.
His mother told him to watch the movie again and again – but from a different perspective each time: story, scriptwriting, acting, camerawork, direction, background score, music, etc. It was a one-of-its-kind cinema appreciation course – and it would go a long way in shaping Boman’s career as an actor.
While Boman analyzed various aspects of filmmaking, it was acting that captured his imagination. He would come back from the movie and re-enact every scene of every character in front of his bedroom mirror, paying particular attention to nuances, quirks, expressions, body language and dialogue delivery styles.
Today, as we watch Boman Irani’s magnificent performances in openmouthed amazement, very few of us are aware that this pursuit of excellence and this quest for perfection started at the age of 12… when Boman himself had no idea that someday he would be one of India’s leading specialist character actors.
And remember – behind every successful man is a mother with great ideas!